Welcome to Cambridge

Discover the Cambridge brand and how to use it

Brand foundations

Learn more about our purpose, vision and brand values – the things that drive us and define us.

Tone of voice

Learn more about the principles that define what we want to get across in our writing.

Brand system

See how we bring focus and clarity to what we offer in our creative.

Logo

Colour

Typography

Layout & grid

Photography

Graphic language

Graphic elements

In application

© Cambridge University Press & Assessment, 2025