Welcome to our Brand CentreDiscover our organisational brand and how to use it.Brand foundationsLearn more about our purpose, vision and brand values – the things that drive us and define us. Learn moreTone of voiceLearn more about the principles that define what we want to get across in our writing.Learn moreBrand systemSee how we bring focus and clarity to what we offer in our creative.Learn moreLogoLearn moreColourLearn moreTypographyLearn moreLayout & gridLearn morePhotographyLearn moreGraphic languageLearn moreGraphic elementsLearn moreIn applicationLearn more© Cambridge University Press & Assessment, 2024